Wyoming L.E.A.D. Class 15 is creating a Wyoming Beef Book to help promote Wyoming beef and encourage consumers to try our product.  Wyoming beef producers put their hearts and souls into their cattle.  It goes beyond pride, tradition, genetics and market trends.  Consumers need to know this in order to understand that the majority of Wyoming beef producers care more about their cattle than their bottom line.

The class project is to create a book that showcases the heart of Wyoming beef producers and their individual stories.  This book has been endorsed by Wyoming Governor Matt Mead and will be used to promote Wyoming beef in several marketing campaigns.  The ambitious goal is to have the book completed early this summer.

Active Wyoming beef producers are invited to make a $50 donation to have your cattle brand included in the book.  Donations will be used to offset publishing costs.  Brand sponsor donations should be submitted by March 31.  Click here for entry form 

We also encourage you to participate in our photo contest.   Selected photos will be published in the Wyoming Beef Book.   The photo contest can be accessed on the Wyoming L.E.A.D. Facebook page.  Contest deadline is March 31.